Founder and CEO Sandra Josefin wearing the JOSEFIN maternity dress, the first product launched in 2016
As a mother of four, I know how important it is to have comfortable clothes during all stages of pregnancy and when breastfeeding, without to sacrifice your style. Sandra Josefin was founded when I was expecting my third daughter and I felt that there was nothing on the market that fulfilled my expectations when it comes to maternity wear.
I wanted something stylish that made me feel confident, maternity- and nursing clothes that I could wear without any regard to the occasion. Garments to love with focus on design, quality and comfort, lined with beautiful colours and handpicked materials that can still be worn for a long time to come.